Strategy
2022-2026
To be the preferred choice of innovative Islamic banking solutions
One of the factors underpinning this has been our ability to remain agile, adapting and refining our strategy to respond to the changing needs of shareholders, customers, and wider society. In 2022, we undertook a major strategy review to ensure that as the economy continued to recover from the disruption of a global pandemic, Bank Albilad was best placed to deliver value
shareholders, stakeholders, and
This resulted in a refined set of objectives which will steer our work as we move forward.
To leverage digital transformation, network and human capital to deliver the highest levels of customer experience and competitive value propositions in the best interest of our clients, employees, shareholders and the communities we serve
Albilad Capital’s strategy in 2022 was to expand its reach with institutional investors, high-net-worth individuals, and retail institutions. Our primary objective was to increase the market for our multi-asset platform and to promote our investing processes and product innovation to a wider audience. We also leveraged our team’s performance track record to market our DPM services in the equity and Sukuk markets. This delivered significant financial success for the business.
Our strategy of innovation and expansion has delivered major success in 2022, with major growth across our total revenues. We have delivered a 12% year-on-year increase in total Revenues to reach SAR 267 million. The strength of our portfolio has also increased, with Assets Under Management now totalling SAR 11.7 billion, whilst our Assets Under Admin Services also grew by 5% to now total SAR 9.3 billion. Our Sukuk Agent Services reach a total value of SAR 1.1 billion. Collectively, this creates a strong foundation for future growth.
These achievements have delivered value to investors, customers, and the wider Saudi Arabian economy. As a business, Albilad Capital already had a strong reputation as a sector pioneer in offering innovative investment services and solutions to clients. In 2022, we have consolidated this position, winning the GIFA award for Excellence in Shariah-Compliant Asset Management.
In order to access new markets and demographics, we continue to develop and construct new innovative ideas. In line with Bank Albilad’s overall strategy, we have expanded our reach by utilizing new digital technologies.
We have reached almost 120,000 social media followers across channels in 2022, a 70% increase from the previous year. The number of visits to our website have risen by 60% to 800,000. We believe that new media is a crucial tool for reaching Saudi Arabia’s younger generations and promoting access to and use of Islamic investment and savings products.This year also saw another major milestone for Albilad Capital, with our successful listing of the first Exchange Traded Fund (ETF) that invests in USA Equities on the Saudi Exchange Main Market.
Alongside this, we also expanded our offering, increasing the number of Exchange Traded Funds and mutual funds from 21 to 29 funds, and obtained the Capital Market Authority Board’s approval on an Initial Public Offering of Morabaha Marina Financing Company (the “Company”) as the sole financial advisor to the Company.
As we move forward, we are committed to continuing to innovate our product range and expand our market share to bring greater value to customers and investors. Our activities are also fully aligned with the ambitions set out in Vision 2030. By opening up savings and investment solutions to a wider section of the population, and removing barriers to increase access, we are helping Saudi Arabians build their savings base. Our investment products are also supporting businesses from key sectors to invest effectively to support future business growth and employment within the Kingdom.
We will continue on our journey of innovation, to deliver market-leading Islamic investment and saving solutions that meet the changing needs of our society.